Running an online sportsbook can be an exciting business model, especially once you’ve become more established and know how to attract players. But one of the most important aspects to get correct is selecting the right sports betting software provider for your needs.

There are several things to consider when choosing a sports betting software provider. Knowing what these are can save you from wasting both time and money – if you want to discover what you should look out for, you’re in the right place.

Keep reading to discover all the main factors to think about when you pick a sports betting platform for your business.

Required Software Elements for Sports Betting

There are several software elements required for a sports betting business, and it’s extremely important that you cover your bases when choosing your preferred partner.

The first thing you need to consider is whether it can support multiple kinds of sports betting. For example, live betting has become much more popular in recent years – and you’re unlikely to attract many new customers if you don’t keep this in mind.

In addition to live betting and pre-game wagering, you will also want to think about the possibility of offering virtual events. Many players prefer to watch virtual games rather than real-life ones, so it’s essential that you also factor this into your research.

Your software should also have high levels of security and customer protection. This is essential for complying with local data regulations, but it’s also vital to ensure that your reputation does not suffer as a result of your partnership.

How Much Does Sports Betting Software Cost?
Sports betting software will vary in pricing – but as you’d probably expect, the better-quality solutions often cost more money.

Your sports betting software costs will depend on numerous factors, such as the number of services you utilize. In many cases, you can get customized pricing plans that benefit both parties for your sports betting software provider.

Can You Change Your VPN for Sports Betting?
Players can sometimes change their VPN for sports betting with some success. However, those individuals might struggle to cash in their winnings if they’re successful.

If you’re a sportsbook yourself, it can – unfortunately – be difficult to determine whether a player is using a VPN or not.

What Is the Best Software for Sports Betting?
The best software for sports betting is subjective. You should choose something that meets your individual needs and gives you the freedom to become a successful sportsbook. On top of that, you should ensure that you pick something that’s fully licensed for the jurisdictions in which you operate.

We’ll go through the specific criteria that count towards high-quality sports wagering software in the section below, so be sure to read through those.

15 Criteria for Quality Sports Betting Software

Developer Reputation
When picking a software provider for online sports betting, you should always look at the developer’s reputation. In many cases, you can get a pretty good idea of whether that company is going to be a net benefit to you or more of a headache.

You can check the developer’s reputation in numerous ways. For example, it’s worth asking in forums, expos and at networking events what others think of the software provider you’re looking at. Moreover, you should have a look at customer reviews online before you make a purchase.

You’ll often get an idea of what others think of software providers on social media, so it’s worth checking on LinkedIn, Facebook, X, and other sites.

A Variety of Sports
As we’ve already mentioned, variety is essential if you want to build a successful sports betting business over the long term. Many sports bettors might have their favorite teams and competitions, but that doesn’t mean they want to occasionally try something else.

You should offer both domestic and international sports, and it’s non-negotiable to include all of the major leagues. Ideally, you’ll also have multiple markets within each sport – such as top scorer bets, overall competition winners, and more.

Scalability
If you’re starting your first business, you will quickly learn that systems are everything if you want to grow. You want to choose software that is scalable as you attract more customers and need to handle a higher number of payments.

If that isn’t at the forefront of your mind, you will encounter numerous issues later down the line – such as site crashes and needing to find a new software provider.

You can get a good idea of whether a platform will meet your scalability needs by asking about different factors that will come into play later. For example, it’s possible that your costs will increase as you have more players – so you should get an understanding of what to expect in the future.

Individual Design
Each sports betting software provider has a different design, and it’s likely that you’re not going to like all of them. As a result, you must pick something that you could see yourself sticking with for the long run.

It’s a good idea to look at different providers’ interfaces and see whether you can customize their games and offerings for your needs. If you’re not a fan of the provider you’ve chosen, it might be worth looking elsewhere.

A Partnership Program
Affiliate marketing is one of the best ways to grow your sports betting business. In short, other websites will refer your brand to players – whether that’s through banner displays on their website or via affiliate links in blog posts. If they refer players to you, you’ll pay them a commission. As a result, it’s a mutually beneficial relationship.

When you choose your sports betting software provider, it’s well worth ensuring that it offers the possibility for some kind of partnership program. You also want to make sure that they’ve got the necessary customer support procedures in place, which will allow you to help partners if something goes wrong.

Geo-Dependency
Sports betting is one of the world’s most heavily regulated industries, and it’s vital that you comply with local laws. But beyond that, you should also make sure that you’ve got the right infrastructure in place to serve each market you operate in.

This means you’ll need to think about language optimization, plus the offerings that are on display and more.

Your sports betting software provider should be able to offer you both of the above. On top of that, they’ll also likely need the correct licensing to operate within your jurisdictions. So, check for a company that’s done the necessary licensing framework.

Neural Networks
Artificial intelligence (AI) has become huge in many industries, and sports betting is no different. Forms of machine learning like neural networks can help you continually improve your products and services.

A selection of the best sports betting software providers offers these kinds of services, so it’s worth checking to ensure that the one you pick does the same.

Marketing Tools
The functionality of your sports betting software provider is only one part of the jigsaw. Once your infrastructure is in place, you’ll need to have the right tools to market your business.

Welcome bonuses are one particular way to appeal to new players, and it’s worth checking to ensure that you’ve got access to these. On top of that, you should make sure that the provider can offer you marketing materials – such as banners.

Ease of Use
User-friendliness is paramount in any form of betting, and you’re going to repel a lot of players if they find your services difficult to use. Pick a sports betting software provider that’s easy to navigate, both for you and your players.

In some cases, it might be worth experimenting with a handful of different providers. That way, you’ll be able to make sure that you’ve chosen the right option.

Security and Privacy
The sports betting industry is under constant threat from malware and other dangers, and it’s crucial that you do what you can to keep your players safe. Picking solid security and privacy features, such as complete encryption, is imperative if you want to keep your customers on your side.

Reporting and Analysis
If you don’t measure your results, you will find it very difficult to grow over the long run. The sports betting provider you choose should be able to offer comprehensive analytics , such as clickthrough rates and player lifetime value.

Once you’ve got access to a dashboard of these statistics, you’ll be better equipped to make the right business decisions.

Localization
Every market is different, and you should be able to change various aspects without too much difficulty. This includes not just the language for your games but also for your marketing materials. You will also need to think about popular local payment methods, along with the ability to process deposits in the currency of each region you serve.

Multiplatform Options
More and more players wager on sports from their mobile devices. If your services aren’t optimized for desktops, smartphones, and tablets, you will struggle massively to retain players.

Mobility
Simply offering sports betting services across different devices is not enough. You also need to ensure that your provider can help with the app and in-game functionality.

It should be easy for people to place bets, and they also need to get statistics and the like in as much real-time as possible. Moreover, they should be able to use the mobile apps on both iOS and Android – and your pages need to load as quickly as possible.

Support
Sometimes, things go wrong. For example, the platform may crash at times of peak usage. Knowing that your players have access to great customer support is crucial; your provider can help by offering comprehensive live chat options and more.

Conclusion: Make Sure You Choose the Right Sports Betting Software Provider
When picking your sports betting software provider, you’ll need to cover multiple bases. It can all seem quite overwhelming to begin with, but focusing on these areas will make it much easier to scale your company with minimal friction.

Besides offering a good range of different games, you need to ensure that your services will function well when you pick your provider. For example, you can look at the EGT Digital Sports betting offering where you can find everything to elevate your sports vertical.

You can use the tips that you’ve discovered in this guide as a helpful starting point for selecting the right sports betting software solution. Each time you enter an exploratory client call, keep these tips in mind and re-read if necessary.

FAQ

What is the best software for sports betting?
The best sports betting software should have a strong developer reputation, support a wide variety of sports and betting markets, and offer scalability to accommodate business growth. It should also provide customizable design options, robust security measures, and effective marketing tools to attract and retain customers. Additionally, the software should be user-friendly, optimized for multiplatform compatibility, and backed by reliable customer support to ensure a seamless and successful operation of your sportsbook business.

How much does sports betting software cost?
The price of sports betting software varies, and higher-quality solutions typically come with a higher price tag. The cost depends on factors like the range of services you require. Often, providers offer customized pricing plans that are mutually beneficial for both parties involved.

Can you change VPN for sports betting?
Players may occasionally switch their VPNs for sports betting and experience some degree of success. However, those individuals could encounter challenges when attempting to collect their winnings if they are successful. For sportsbook operators, it can be challenging to ascertain whether a player is utilizing a VPN.