EGT Digital expands its African presence through new partnership with SportPesa

The collaboration brings EGT Digital’s in-house developed gaming content to one of Africa’s most recognised betting brands

EGT Digital has strengthened its presence in Africa through a new partnership with SportPesa, one of the continent’s most established betting and gaming brands. As part of the collaboration, EGT Digital’s in-house developed casino games have been integrated into the SportPesa platform, expanding the range of gaming content available to its customers.

The partnership brings together EGT Digital’s growing casino portfolio and SportPesa’s extensive experience across African markets. Founded in Nairobi in 2014, SportPesa has built a strong presence in the region and currently operates in Kenya, Tanzania and South Africa.

Through the integration, SportPesa customers gain access to EGT Digital’s gaming content, developed to combine engaging gameplay, distinctive mechanics and a diverse range of experiences for different player preferences. The collaboration represents another important step in EGT Digital’s strategy to grow its footprint across regulated African markets and establish long-term relationships with leading local and regional operators.

Zsuzsanna Zeibig, General Manager of EGT for Africa, commented:
“SportPesa is a highly recognised name in African gaming, with deep knowledge of its markets and customers. This makes the partnership particularly important for us as we continue to expand EGT Digital’s presence across the continent. We are delighted to bring our gaming content to SportPesa’s players and see strong potential to develop this collaboration further.”

 

Adam Beighton, Director of Commercial Operations at SportPesa, said:
“Our partnership with EGT Digital will offer SportPesa customers even greater choice and a richer gaming experience. As a business founded on digital innovation, this collaboration takes us back to our roots while helping us build for the future. EGT Digital’s high-quality, cutting-edge games are an excellent fit for our platform, and we look forward to working together as SportPesa continues to take Africa’s gaming experience to the next level.”

SportPesa has been active in African gaming for more than a decade and was the first digital betting company in Kenya, initially bringing betting services to customers through SMS and USSD. Today, its offering includes sports and live betting, casino content, jackpots and other digital gaming products.

The operator has also built a strong connection with African sport and local communities through its long-standing support for grassroots and professional sporting initiatives. This combination of established local market expertise, broad customer reach and digital focus makes SportPesa a valuable partner for EGT Digital as the company continues to develop its business across Africa.

The new collaboration further supports EGT Digital’s international growth strategy, focused on expanding the reach of its in-house developed gaming portfolio through partnerships with established operators and delivering content tailored to the needs of regulated markets worldwide.